How do the Display Packaging Supplies on countertops increase sales?
Being a part of the retail industry it is very important to understand how Display Packaging Supplies and other marketing strategies are useful. Many businessmen didn’t bother to think about it initially and face many issues.
In this fast era, a lot of brands are available in the market. People have countless best options in front of them. Therefore, it is very important to grow with time and implement the latest marketing tactics. It is the easiest way to grow and protect your business from a lot of hardships.
I am sharing the story of my father’s business growth and downfalls and again leads to peaks. Only the reason to share my story is to help businessmen to save their struggles which can go to waste without marketing.
Old business strategies work:
In the 20th century, my father started a business manufacturing bubble gums at a small level. At that time, the production unit was limited to two rooms. My father started the business at a very young age.
He was very passionate about it. Everyone supports him in the family. Our grandpa also had good financial background so, he appreciate my father’s motives. Within ten years, the small manufacturing unit converts into a factory due to a few reasons.
- My dad was very hard working
- He has the best workers who don’t hesitate to work overtime.
- My grandfather was very supportive and helped my dad financially
- The flavor of gums was appreciated by people and kids. It was the most important reason as the selling ratio was increasing rapidly and the business had perfect profit margins.
At that time, the media was not that fast. Things were very different or we can say that it was a slow era. The marketing strategies of my dad were only limited to referrals. Friends and family tell others about the bubble gums and people get to know about it.
There was no concept of Display Boxes never considered important. Only referral advertisement was the key to the growing business. So, people took the bubble directly from the factory or dad’s grocery store. He won’t deliver the bubble gums to other stores.
The 20th century’s end was very lucky for business my father advertise about the gums on radio and the results were unbelievably positive. That time was very good.
It was the time when I came to a family picture. Dad’s business was at peaks. So, you can say I was born with silver spoon in my mouth. My schooling was perfect. I belong to one of the richest families in Australia. We were two sisters and two brothers.
I was the elder that’s why I was more close to my father. He told me a lot of things about his business journey many times. At that time, I got bored and not interested in what he was telling but never show it.
I started college and dad was facing some crucial issues in regards to the factory. He won’t discuss it with me but my mother knows about it. Dad seems weak day by day and one day he had a cardiac arrest.
After two days he leaves us all alone in the world. We all break emotionally. Everything becomes very difficult. I was pampered child of my dad but he was gone. I must have taken care of the factory.
Role of Display Boxes as Resuscitator for Business:
After his death, I found that he had to face huge losses as some rival groups put the factory on fire and many manufacturing areas got defected. He don’t have money and only our grocery store was the source of providing gums to people. I was a student of marketing.
So, I change the strategies as soon as I take over the business. The condition was worse but I need to be brave. I had the motive to make that business work as my habits were not flexible to adapt to the life of bourgeois.
Initially, I put all my struggles into marketing. Display Boxes were one of the easiest and most cost-effective ways. Many grocery stores owners were dad’s friends so, they help me and put our bubbles Display Packaging Supplies at the countertop.
My friends were also very sincere and they also do the same job. They used all their links and almost all the grocery stores of Cairns had our boxes at displaying at their countertops.
Many units of our company were working and the marketing increases our sales. The workers were very cooperative. They work day and night to fulfill our orders.
Within two years, all other manufacturing units were in working condition. Now I am marketing my brand in all ways but Display Boxes that are always on top.
So, I want to advise all that never underestimate the power of marketing. Even the small options like displaying your product on the countertop can be very helpful.
Further, consider one professional company like OXO Packaging for the making of your Display Boxes. You can avoid a lot of issues in printing and customizing just by considering one well-reputed company.